Objectives

After a year I would like to increase my sales by 25% and expand to a new target market. I will start with music entertainment then A-Class celebrities.

Marketing Plan

-A statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.
Quote: “By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marking plan is set.” Pg. 18
Confidence Premium Vodka is here to give you that one thing that everyone at a party needs: confidence. We want you to enjoy the party and feel like you’re a part of it, while branching out and reaching new people. “…it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction.” Pg. 3 In the end, we are here to make you happy so that you can enjoy any situation and know that Confidence is by far the best choice. By establishing a strong connection in the hearts of party goers, casual drinkers, hipsters, and club aficionados, we feel we can reach out to all those who can legally and responsibly enjoy our product.

Week 9 EOC

The movie Space Jam has a close place in my heart that connects to my childhood. It features the Looney Tunes and Michael Jordan, two of my favorite personas growing up. I became an avid collector of Jordan Brand sneakers in 2007, but, in 2009, when i found out Jordan was releasing a retro (new release of an original shoe) of the Space Jam 11s (the shoe he wore in the movie), i had to get it, somehow, someway. After 2 months of saving up $200 to buy these sneakers, i woke up at the crack of dawn, drove to the mall, and waited patiently.
I got my pair, and was shocked at how well presented the shoe was. Most Jordan sneakers come in a black box with a silver top, with the Jumpman symbol on it, that opens like any other shoe box. This sneaker, however, came with a black box decorated with the writing style on the 11s. The box opened by pulling out the inside and had a blue plastic around it with a saying so well put, Hallmark would shed a tear: Tinker made them Shine. Mike made them Fly. You made them Iconic. Most sneakers in general come with a shoe stuffer of paper, but Jordan always comes with actual cardboard in the shape of the shoe. The Space Jams however came with a blue plastic shoe stuffer that literally shined. This shoe was well worth the $189.46 that i paid for them, because, even though the packeging is amazing, the shoe it self is a classic, looks amazing, and is one of the most comfortable shoes i own. I was more than happy to buy this product.

Week 8 EOC

Sex and The City Party

1: APPRECIATE THE POWER OF FRIENDSHIP-they’re the people you always come home to. Sometimes it’s the family you’re born into and sometimes it’s the one you make for yourself.
2: BE IN THE PARTY SPIRIT- come there ready to have a good time
3: CALL TO INVITE YOUR GIRLFRIENDS TO THIS GIRLS ONLY NIGHT OUT- bring all your girls, because friendship is a big deal here.
4: DRESS THE PART- come ready to impress everyone.
5: CUPCAKES- we will be serving the essential girls night in treat
6: HANG OUT- enjoy everyone who appreciates the same things you do
7: MINI-MANICURES, BROW COUTURE, and CHAIR MASSAGES- we will get you looking fabulous
8: DRESS UP LIKE YOUR FAVORITE CHARACTER, STYLE WISE- which character do you relate the most with?
9: THE FIRST SEX and THE CITY WILL BE PLAYING ON LARGE SCREENS- enjoy the first movie to re-cap
10: PLAN TO GO TO THE “AFTER THE MOVIE” PARTY- after the movie, we’ll do it all again!!

Week 7 EOC

Confidence Premium Vodka

(50% Talk, 50% Party, 100% YOU)

To be the life of the party can mean many different things. But to be the party, you need one thing: Confidence. There to enhance how you enjoy the party, Confidence Vodka is the ultimate in a good time. You will be able to reach out to more people, find a new pride in what you accomplish, but, most importantly, believe in yourself.

Confidence is 100 proof vodka, and comes in a bottle shaped like a Coke-bottle, to enhance the American appeal. Best served chilled, it also tastes great slightly warm. Mixed well with cranberry or Cola, it is defiently the vodka to have at your party, gala, or backyard hangout. No matter where though, bring Confidence where ever you go.

Week 6 EOC

Imagine a shampoo that smelt like chocolate. Sounds delcious, right? Too bad we can't eat it. Thats something that would probably fail miserably. Woman wouldn't want to use it because it may make them think they need to buy chocolate, and this may conflict with their "diet." Men wouldn't want to use it, because, frankly, what man wants to smell like chocolate if woman don't like it. Or what kind of woman would you attract. Another product that would fail would be sport-related clothing made of heavy cotten. You need to be able to move alot and not retain heat while playing. This would probably increase the amount of heat on your body, and make you sweat more. God-forbid your wearing your chocolate scented shampoo while playing. You'll end up smelling like a chocolate fountain. Heavy cotten would also probably slow you down, and you wouldn't be able to move as quickly. When making a product you have to know what's going to appeal to the characteristics of the reason of why they're using it. In this case, to smell good, and to play better.

Week 5 EOC

Living in this crazy economy, gas prices are something we all have to deal with. One day their kinda high, the next their too high. You need a car that's going to make that struggle with gas easy. You need the Toyota Prius. A car equipped with a vicious highway battling system of 48 mpg, it is the archetype of all hybrid vehicles. It will not only get you from place to place, but it will get you their knowing you can go where ever else you need to go. It is the new age solution to keeping our wallets green and keeping our ecosystem green. It comes with a GPS system to get you where ever you need to go. It has a 6-disc cd changer as well as an AUX plug for everyone in love with iPods. The sound system is surprisingly strong, with JBL audio supplying the "funk". The most shocking feature, at least to me, is the spacious interior of the car. You can fit 5 people comfortably even though the car looks like one would be uncomfortable. The leather seats are built for your comfort. I personally back this car up times a million.