Opportunities

I have the chance to market with celebrities and establish my company as a high class product. This capitalizes on not only the liquor market, but also the entertainment media. This branches out and opens to a whole new market even people not interested in entertainment.

Weaknesses

Selling a vodka is a very risky business because not everyone can enjoy my product or does not morally what to enjoy my product. I have to market to people over the age of 21. Most importantly there’s hundreds of competitors and that might compare me to other products. “Creativity is the wellspring of new product ideas, regardless of who comes up with them.” Pg 148

strengths

My company is providing you with a good time and it’s new, so we are fresh onto a new market covered in Grey Goose and Belvedere. I am offering a different experience and a different service. “Services involve a deed, a performance, or an effort that cannot be physically possessed.” Pg 159. We are here to give you a comfort and personal pride in yourself with your product

Objectives

After a year I would like to increase my sales by 25% and expand to a new target market. I will start with music entertainment then A-Class celebrities.

Marketing Plan

-A statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.
Quote: “By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marking plan is set.” Pg. 18
Confidence Premium Vodka is here to give you that one thing that everyone at a party needs: confidence. We want you to enjoy the party and feel like you’re a part of it, while branching out and reaching new people. “…it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction.” Pg. 3 In the end, we are here to make you happy so that you can enjoy any situation and know that Confidence is by far the best choice. By establishing a strong connection in the hearts of party goers, casual drinkers, hipsters, and club aficionados, we feel we can reach out to all those who can legally and responsibly enjoy our product.

Week 9 EOC

The movie Space Jam has a close place in my heart that connects to my childhood. It features the Looney Tunes and Michael Jordan, two of my favorite personas growing up. I became an avid collector of Jordan Brand sneakers in 2007, but, in 2009, when i found out Jordan was releasing a retro (new release of an original shoe) of the Space Jam 11s (the shoe he wore in the movie), i had to get it, somehow, someway. After 2 months of saving up $200 to buy these sneakers, i woke up at the crack of dawn, drove to the mall, and waited patiently.
I got my pair, and was shocked at how well presented the shoe was. Most Jordan sneakers come in a black box with a silver top, with the Jumpman symbol on it, that opens like any other shoe box. This sneaker, however, came with a black box decorated with the writing style on the 11s. The box opened by pulling out the inside and had a blue plastic around it with a saying so well put, Hallmark would shed a tear: Tinker made them Shine. Mike made them Fly. You made them Iconic. Most sneakers in general come with a shoe stuffer of paper, but Jordan always comes with actual cardboard in the shape of the shoe. The Space Jams however came with a blue plastic shoe stuffer that literally shined. This shoe was well worth the $189.46 that i paid for them, because, even though the packeging is amazing, the shoe it self is a classic, looks amazing, and is one of the most comfortable shoes i own. I was more than happy to buy this product.