-A statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.
Quote: “By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marking plan is set.” Pg. 18
Confidence Premium Vodka is here to give you that one thing that everyone at a party needs: confidence. We want you to enjoy the party and feel like you’re a part of it, while branching out and reaching new people. “…it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction.” Pg. 3 In the end, we are here to make you happy so that you can enjoy any situation and know that Confidence is by far the best choice. By establishing a strong connection in the hearts of party goers, casual drinkers, hipsters, and club aficionados, we feel we can reach out to all those who can legally and responsibly enjoy our product.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment