Week 4 EOC

According to Don Draper from Mad Men, "advertising is happiness". Advertising is about spreading a word on a product and having people relate to it. If they can relate to it, they will buy it. The ads you see try and make you buy a product because you NEED that product or because that product appeals to you from its sonic characteristics. Marketing is about reaching out to consumers. The type of people you try and sell your product to is how you build your market. Marketing is an essential part of any products life because without it, it can’t prosper. Advertising is an added bonus to your product that may help it sell, but it also may kill your product. Establishing a strong market and a strong consumer base will eventually make your product stronger. Word of mouth is more powerful than an advertisement. Advertisements can may make people relate, but what’s more powerful: relating to your product because of some random saying, or relating to it because everyone else uses it too. People don’t try and differ from the norm that often. Trying so usually gets you casted out like a lepur. Think about how powerful certain products are just because they never market, but because everyone uses them. In the end, you can market without advertising, but you can't advertise without a market.