Opportunities

I have the chance to market with celebrities and establish my company as a high class product. This capitalizes on not only the liquor market, but also the entertainment media. This branches out and opens to a whole new market even people not interested in entertainment.

Weaknesses

Selling a vodka is a very risky business because not everyone can enjoy my product or does not morally what to enjoy my product. I have to market to people over the age of 21. Most importantly there’s hundreds of competitors and that might compare me to other products. “Creativity is the wellspring of new product ideas, regardless of who comes up with them.” Pg 148

strengths

My company is providing you with a good time and it’s new, so we are fresh onto a new market covered in Grey Goose and Belvedere. I am offering a different experience and a different service. “Services involve a deed, a performance, or an effort that cannot be physically possessed.” Pg 159. We are here to give you a comfort and personal pride in yourself with your product

Objectives

After a year I would like to increase my sales by 25% and expand to a new target market. I will start with music entertainment then A-Class celebrities.

Marketing Plan

-A statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.
Quote: “By correctly stating the business mission in terms of the benefits that customers seek, the foundation for the marking plan is set.” Pg. 18
Confidence Premium Vodka is here to give you that one thing that everyone at a party needs: confidence. We want you to enjoy the party and feel like you’re a part of it, while branching out and reaching new people. “…it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction.” Pg. 3 In the end, we are here to make you happy so that you can enjoy any situation and know that Confidence is by far the best choice. By establishing a strong connection in the hearts of party goers, casual drinkers, hipsters, and club aficionados, we feel we can reach out to all those who can legally and responsibly enjoy our product.

Week 9 EOC

The movie Space Jam has a close place in my heart that connects to my childhood. It features the Looney Tunes and Michael Jordan, two of my favorite personas growing up. I became an avid collector of Jordan Brand sneakers in 2007, but, in 2009, when i found out Jordan was releasing a retro (new release of an original shoe) of the Space Jam 11s (the shoe he wore in the movie), i had to get it, somehow, someway. After 2 months of saving up $200 to buy these sneakers, i woke up at the crack of dawn, drove to the mall, and waited patiently.
I got my pair, and was shocked at how well presented the shoe was. Most Jordan sneakers come in a black box with a silver top, with the Jumpman symbol on it, that opens like any other shoe box. This sneaker, however, came with a black box decorated with the writing style on the 11s. The box opened by pulling out the inside and had a blue plastic around it with a saying so well put, Hallmark would shed a tear: Tinker made them Shine. Mike made them Fly. You made them Iconic. Most sneakers in general come with a shoe stuffer of paper, but Jordan always comes with actual cardboard in the shape of the shoe. The Space Jams however came with a blue plastic shoe stuffer that literally shined. This shoe was well worth the $189.46 that i paid for them, because, even though the packeging is amazing, the shoe it self is a classic, looks amazing, and is one of the most comfortable shoes i own. I was more than happy to buy this product.

Week 8 EOC

Sex and The City Party

1: APPRECIATE THE POWER OF FRIENDSHIP-they’re the people you always come home to. Sometimes it’s the family you’re born into and sometimes it’s the one you make for yourself.
2: BE IN THE PARTY SPIRIT- come there ready to have a good time
3: CALL TO INVITE YOUR GIRLFRIENDS TO THIS GIRLS ONLY NIGHT OUT- bring all your girls, because friendship is a big deal here.
4: DRESS THE PART- come ready to impress everyone.
5: CUPCAKES- we will be serving the essential girls night in treat
6: HANG OUT- enjoy everyone who appreciates the same things you do
7: MINI-MANICURES, BROW COUTURE, and CHAIR MASSAGES- we will get you looking fabulous
8: DRESS UP LIKE YOUR FAVORITE CHARACTER, STYLE WISE- which character do you relate the most with?
9: THE FIRST SEX and THE CITY WILL BE PLAYING ON LARGE SCREENS- enjoy the first movie to re-cap
10: PLAN TO GO TO THE “AFTER THE MOVIE” PARTY- after the movie, we’ll do it all again!!

Week 7 EOC

Confidence Premium Vodka

(50% Talk, 50% Party, 100% YOU)

To be the life of the party can mean many different things. But to be the party, you need one thing: Confidence. There to enhance how you enjoy the party, Confidence Vodka is the ultimate in a good time. You will be able to reach out to more people, find a new pride in what you accomplish, but, most importantly, believe in yourself.

Confidence is 100 proof vodka, and comes in a bottle shaped like a Coke-bottle, to enhance the American appeal. Best served chilled, it also tastes great slightly warm. Mixed well with cranberry or Cola, it is defiently the vodka to have at your party, gala, or backyard hangout. No matter where though, bring Confidence where ever you go.

Week 6 EOC

Imagine a shampoo that smelt like chocolate. Sounds delcious, right? Too bad we can't eat it. Thats something that would probably fail miserably. Woman wouldn't want to use it because it may make them think they need to buy chocolate, and this may conflict with their "diet." Men wouldn't want to use it, because, frankly, what man wants to smell like chocolate if woman don't like it. Or what kind of woman would you attract. Another product that would fail would be sport-related clothing made of heavy cotten. You need to be able to move alot and not retain heat while playing. This would probably increase the amount of heat on your body, and make you sweat more. God-forbid your wearing your chocolate scented shampoo while playing. You'll end up smelling like a chocolate fountain. Heavy cotten would also probably slow you down, and you wouldn't be able to move as quickly. When making a product you have to know what's going to appeal to the characteristics of the reason of why they're using it. In this case, to smell good, and to play better.

Week 5 EOC

Living in this crazy economy, gas prices are something we all have to deal with. One day their kinda high, the next their too high. You need a car that's going to make that struggle with gas easy. You need the Toyota Prius. A car equipped with a vicious highway battling system of 48 mpg, it is the archetype of all hybrid vehicles. It will not only get you from place to place, but it will get you their knowing you can go where ever else you need to go. It is the new age solution to keeping our wallets green and keeping our ecosystem green. It comes with a GPS system to get you where ever you need to go. It has a 6-disc cd changer as well as an AUX plug for everyone in love with iPods. The sound system is surprisingly strong, with JBL audio supplying the "funk". The most shocking feature, at least to me, is the spacious interior of the car. You can fit 5 people comfortably even though the car looks like one would be uncomfortable. The leather seats are built for your comfort. I personally back this car up times a million.

Week 4 EOC

According to Don Draper from Mad Men, "advertising is happiness". Advertising is about spreading a word on a product and having people relate to it. If they can relate to it, they will buy it. The ads you see try and make you buy a product because you NEED that product or because that product appeals to you from its sonic characteristics. Marketing is about reaching out to consumers. The type of people you try and sell your product to is how you build your market. Marketing is an essential part of any products life because without it, it can’t prosper. Advertising is an added bonus to your product that may help it sell, but it also may kill your product. Establishing a strong market and a strong consumer base will eventually make your product stronger. Word of mouth is more powerful than an advertisement. Advertisements can may make people relate, but what’s more powerful: relating to your product because of some random saying, or relating to it because everyone else uses it too. People don’t try and differ from the norm that often. Trying so usually gets you casted out like a lepur. Think about how powerful certain products are just because they never market, but because everyone uses them. In the end, you can market without advertising, but you can't advertise without a market.

Week 3 EOC

America should have a dollar that benefits everyone, a mix between strong and weak. If the dollar is too strong, prices go up, and people stop buying as much, and if the dollar is weak then we can’t buy enough goods. It has to be in the middle, because otherwise, we’re on a bad side of the pole. If the dollar is in the middle of good and weak, we can still be looked at as a strong country and still pay for a lot of the goods brought into the country. Consistency is any dynasty’s friend, and if you are in the middle you last long. Longevity is going to get you real strength in the end. Americans have this connotation that we have to have the most powerful bill along with everything else in our country. They don’t see the real beauty in satisfying the country because you can get whatever you want, and still get more profit. What made me pick this choice is the way I feel about over priced things I need in my life. If this was implemented, and we focused on achieving a “middle” dollar, I feel we’d be a more profitable society. We would buy more products because they are affordable and because we can get more, not necessarily for less, but for a price we can afford. Weakonomics. com says, “When the dollar is strong, our dollars are able to buy more foreign goods. For example, imagine the US and Canadian dollars were equal in value 1 for 1.” On the flipside it says, “The more money we spend overseas, the less money we spend here in the states. We’re basically shipping out our precious greenbacks.” I rather buy more goods overseas and still have a lot of money in our country. What do you think?

Week 2 EOC

I have an extreme sneaker obsession and am the kind of guy to wait in line for one pair. Air Jordans are my particular favorite and recently (December 23, 2009) Jordan Brand released a very exclusive pair known as the Space Jam 11s. I literally salivated at the thought of owning them and was at the mall at 6 in the morning. I waited and waited and waited and finally I see people walking out with boxes. I run inside and go directly to Finshline, assuming everyone would be at Footlocker. When I get there, the guy smiles and asked if I was there for the Space Jams, which just led to a sarcastic remark I held to myself. He asked my size, and went to the back and told me they didn’t have my size, but called Footlocker down a couple hundred feet from the store. He said, since he felt so bad, he would have them hold a pair and he would personally cover the tax (which is 15 dollars). I got my sneakers at Footlocker, but Finishline is my new sneaker store because of that man. On a sour note of customer service, I once bought a hoodie from a store (no names because it was the worker not the stores fault) and brought it home. I took it out the bag and noticed it had a black splotch on it around the pocket. I bring it back and the guy insists it was my fault, pointing at it with black stained fingers. He says he couldn’t do anything about it and I ask for the manager. The manager comes out and I tell him what’s going on, while pointing out the workers fingers and the manager apologizes and offers me an exchange plus an extra item to make up for the inconvenience. The next time I went to that store, I noticed that same employee wasn’t there.

Week 1 EOC

To me, music is one of the most important medias in our universe. It teaches us about what’s going on at the time and it shows what the musician is feeling. I feel as though music is one of the many outlets to show any emotion, whether it be anger, happiness, sadness, troubles, reality, fantasy, addiction, relief, and any other emotion you can think of. As long as you are speaking the truth about everything and you are portraying what you’ve seen then your going to be ok. My favorite music is hip-hop music. Why? There is literally too many reasons to list. Mostly because the rawness of it. It can be really gritty while still being happy. It can be really happy while still being angry. It is pure poetry and shows the trials and tribulations of the rapper at the moment while it also shows how that rapper thinks. The production style is like no other. It can incorporate samples, synthesizers, live instruments, singing, yelling, chanting, call-and-response, along with any other instrument used in any other type of music. I have something big to say to this world, and I believe that no matter how people respond to it, as long as I say exactly how I feel at all moments, and make good music, then that’s all that matters.